CHAPTER 14 - DRILL, BABY, DRILL

Speaking of Canada, I had to visit a customer in Regina, Saskatchewan. On the flight there, I was chatting with a very nice man who was in the energy business.

His company made machinery which would drill holes into the ceiling of tunnels and inject epoxy into them to provide added strength and support. This was a popular technique to prevent cave-ins.

I was lamenting to him the attacks on the fossil fuel industry here in the United States. He laughed at me and said:

“You Americans are so foolish. You and your “drill, baby, drill” crap. You suck at messaging and play right into the hands of your opponents.

Up here, we don’t say we drill for oil. Instead, we say we clean the sand.”

Well said, eh?